During a business trip in South Korea, just when I came back from lunch, I was surprised to see “C’est pas sorcier” a famous French educational television program on MBC, a Korean TV channel. Korean soft power has considerably increased in recent years culminating with Gangnam style but I never imagined that a French TV program such as this one could be exported to the country of Kimchi and awesome educational animations (unless I mixed up with Japan). The French influence in Asia is generally limited to LVMH, food and coffee shops: Paris baguette, Paul…
“C’est pas sorcier” in Korean